 |
 2012 Outdoor TV Antenna 150 Miles Motorized for Digital HDTV High Gain Amp DTV  US $69.95
|
 TERK HDTV Amplified Indoor Antenna US $59.00
|
 AX 929 G5 Hybrid digital TV antenna motorized 100 Miles US $60.00
|
 HDTV Indoor Outdoor Antenna US $12.95
|
 Winegard MS2002 Multidirectional Antenna US $40.00
|
 RCA Multi Directional Digital Flat Amplified Antenna US $9.99
|
 Trek TEREDGEFM4000 FM EDGE AMP ANTENNA Kit US $55.62
|
 Terk Amplified Indoor AM FM Antenna PIB US $24.00
|
 10dBi DVB T TV HDTV Digital Freeview Antenna Aerial NEW free shipping US $.99
|
 ANTRA 8 Bay High Gain UHF Digital HDTV Outdoor Antenna US $59.99
|
 Audiovox HDTVo Amplified Outdoor HDTV Antenna US $76.39
|
 Channel Master 3000A SMARTenna Omni Directional NEW US $68.95
|
 RCA ANT1450B Multi Directional Digital Flat Amplified Indoor Antenna US $24.99
|
 FDTVO Omni Directional Amplified Outdoor TV Antenna US $88.54
|
 Trek FDTVO OUTDOOR OMNI DIRECTIONAL Kit US $99.47
|
 Trek HDTVA INDOOR HDTV ANTENNA Kit US $69.37
|
 Winegard HDA 200 DIRECTIONAL AMP Kit US $63.39
|
 RCA Flat Digital Amplified Indoor TV Antenna HDTV High Definition Over The Air US $59.95
|
 Terk HDTV Indoor Amplified High Definition Antenna Off Air Reception VHF UHF NEW US $53.95
|
 Audiovox Terk HDTV Antenna Amplified MPN HDTVa US $50.99
|
 CCRANE TWIN COIL FERRITE AM ANTENNA US $69.00
|
 RCA Multi directional amplified antenna US $14.99
|
 Audiovox Amplified Directional Indoor HDTV Antenna US $54.99
|
 |
Terk FDTV1A Flat Digital Omni Directional Amplified Indoor Antenna (Black) List Price: $89.99 Sale Price: $18.95 Used From: $21.00  |
|
TERK digital flat indoor antenna has a patented reception technology that outperforms traditional antennas. 360 degree reception pattern eliminates the need for constant adjustments. The removeable Extremely Low Noise (ELN) amplifier provides maximum flexibility and performance and gives you outstanding digital TV reception without saturating the signal... |
 |
TERK FDTVO Omni Directional Amplified Flat Outdoor HDTV Antenna (Silver) List Price: $119.99 Sale Price: $49.50 Used From: $38.00 |
|
TERK FDTVO flat digital omni-directional outdoor antenna supports all digital and analog frequencies including VHF and UHF. Receives local HD and all digital TV broadcast signals for free. Supports 1080 signals... |
 |
RCA ANT1450BM Refurbished Multi-Directional Digital Flat Amplified HDTV Antenna (Black) List Price: $36.00 Sale Price: $13.72 Used From: $12.21 |
|
RCA digital flat amplified home theater antenna is multi-directional and receives free uncompressed digital signals. Broadcast digital TV gives you more free channels, easy to use effective parental controls and enhanced services such as ditigal closed-captioning... |
 |
Terk FDTV2A Omni-Directional Amplified Flat Digital HDTV Antenna (Black) List Price: $69.99 Sale Price: $17.50 Used From: $8.99 |
|
TERK FDTV2A flat amplified digital indoor TV antenna takes antenna design to the next level. Comes in acrylic gloss black with chrome accents to match today's high quality digital flat panel displays. Patented reception technology in a multi-directional 360 degree design outperforms traditional antennas... |
 |
Paper Thin Leaf Indoor HDTV Antenna - Made in the USA! List Price: $49.99 Sale Price: Too low to display Used From: $30.95 |
|
The patent pending Leaf indoor television antenna is a paper thin antenna that connects to your TV and mounts on the wall, behind a picture, or just about anywhere to enable you to receive free over-the-air broadcasts... |
 |
RCA ANT1450BR Multi-Directional Amplified Digital Flat Antenna (Black) List Price: $44.99 Sale Price: $18.40 Used From: $18.35 |
|
This RCA Digital, Flat Amplified Home Theater Antenna is multi-directional and receives free uncompressed digital signals. Broadcast digital TV gives you more free channels, easy-to-use effective parental controls, and enhanced services such as digital closed-captioning... |
 |
Terk HDTVa Indoor Amplified High-Definition Antenna for Off-Air HDTV Reception List Price: $69.99 Sale Price: Too low to display Used From: $29.75 |
|
Terk indoor amplified hd-tv uhf/vhf ant. |
 |
Leaf Plus Amplified Indoor HDTV Antenna List Price: $84.99 Sale Price: $73.99 |
|
Leaf Plus HDTV Antenna |
 |
RCA ANT1450M Multi-Directional Digital Flat Amplified HDTV Antenna (White) List Price: $44.99 Sale Price: $21.99 |
|
RCA digital flat amplified home theater antenna is multi-directional and receives free uncompressed digital signals. Broadcast digital TV gives you more free channels, easy to use effective parental controls and enhanced services such as ditigal closed-captioning... |
 |
TERK FDTV2A FLAT OMNIDIRECTIONAL AMPLIFIED HDTV ANTENNA-TERFDTV2A List Price: $97.77 Sale Price: $67.46 |
|
TERK FDTV2A FLAT OMNIDIRECTIONAL AMPLIFIED HDTV ANTENNAOPTIMIZED FOR HDTV RECEPTION; DESIGNED TO BLEND IN WITH TODAY'S HIGH-END HDTV SYSTEMS; PATENTED RECEPTION TECHNOLOGY OUTPERFORMS TRADITIONAL ANTENNAS; HIGH GAIN PICKS UP FURTHER STATIONS; 360 |
Directional Amplified
Siegfried Vogele: Handbook Of Direct Mail
If you are seriously interested in writing direct mail letters, you must read Vogele! His book, Handbook of Direct Mail, is one book that belongs on your bookshelf.
Simply put, it is the source behind just about every other book on writing direct mail letters. It's an original and quite different from any of the other books on the subject.
Vogele's great contribution is that he approached the subject of creating direct mail in a scientific way. He actually had laboratory setups where his team would watch people as they opened and read direct mail pieces.
He used cameras to detect eye movement and instruments to detect changes in skin temperature. He performed studies over a number of years and developed some amazing insights into what actually works in direct mail.
During Vogele's research, he discovered what he calls the "silent dialogue" that occurs in the reader's mind as he opens and scans a direct mail letter.
For example: What is this about? Who's sending me this? Do I need this? Do I need to do anything?
These and a host of other unspoken questions run through the prospect's mind as he glances at a letter. If the questions are answered to the reader's satisfaction, he keeps on reading.
How to Keep the Prospect Reading?
That question leads directly to the heart of Vogele's concept: the Dialogue Method. It is the method of using a sales letter to approximate the dialogue that goes on between a salesman and his prospect. Vogele calls this concept the "salesman in an envelope."
Vogele states unequivocally that the best way to sell is to have an expert salesman in a face to face encounter. Not only because the salesman knows everything about the product and has the answer to any objection but because the salesman can quickly ascertain where the prospect is in the buying cycle based on positive or negative buying signals.
Positive buying signals are body language signals like a head nod or smile while crossed arms or a frown may signal negative buying signals. The salesman also gets positive and negative feedback from the prospect's questions.
But because of expense, this is not a practical way to sell. The next best way is through direct mail. And the only way to succeed is to imitate the salesman!
The good salesman does nothing to cause offense and focuses totally on his customer. Everything is just right. And so with a sales letter: as much as possible, everything is aimed at making a good impression on the reader.
Filters and Amplifiers
Now Vogele introduces his concept of filters and amplifiers. It's a simple concept but one that probably not many writers use consciously, if they use it all.
An amplifier is something that gets a positive response from the reader, for example, her name spelled correctly or an attractive offer.
A filter, on the other hand, is something that gets a negative response from the letter reader, for example, his name spelled incorrectly or print that is too small to read easily.
Now, picture in your mind a scale with one side weighed down more heavily than the other. If the heavier side is weighed down with amplifiers, you've got a successful letter. If it's weighed down with filters, chances are this letter is headed straight for the wastebasket.
One way to make sure you have enough amplifiers to provide answers to your reader's unspoken questions. Each answered question is an amplifier.
How do you come up with these questions? Well, you've been told time and time again to become an expert on what you're selling, to learn as much about as you possibly can. Now you know why. So you can anticipate and answer the questions that your prospect might ask in a face to face encounter.
But don't worry. Vogele provides a list of basic questions as well as a list of product questions; both lists are comprehensive and will probably spark additional questions in your own mind.
Vogele extends the amplifier/filter concept to the sales letter package itself and talks at length about how things like envelope design, package contents, and even the typography and the layout of the letter itself affect the reader in a positive or negative manner. And he bases all his observations on evidence obtained in his labs.
So this is a book with a very factual basis. Once you read it, you'll find you have a better basic understanding of how to create an effective sales letter. And you'll also have a clearer understanding of the basic concepts in direct mail.
You'll also start to see Vogele's influence in your other books on writing sales letters.
About the Author
Larry Czaplyski has over twenty years of professional writing experience in high tech, real estate, business-to-business, and technical writing. His web sites are http://ljcjr.com/ and http://targetedcopy.com/.